What if we're looking at climate change the wrong way?

Written by Brian Labatte

 

In the 15th century, a mathematician and astronomer named Nicolaus Copernicus turned the world on its head by proposing that the Sun—not the Earth—was at the center of the known universe.

At the time, this idea was deeply controversial, even with scientific backing. Yet by the late 17th and early 18th centuries, it was widely accepted by the scientific community—and today, it is common knowledge.

We now refer to this shift as the Copernican Revolution.

Today we are in a similar position with climate change, but we don’t have 200-300 years available for people to get used to the idea and do something about it.

As Thomas Kuhn showed in The Copernican Revolution.1 Change doesn’t happen when the facts are clear. It happens when evidence and social momentum converge.

We often assume the barrier is lack of evidence. 

It’s not.

And that’s where things get interesting…

Food is hiding in plain sight

Food systems account for 20–30% of Greenhouse gas emissions. It’s comparable to transportation in many cases.

Yet: 

  • Energy dominates climate policy
  • Transport dominates public perception
  • Food remains a secondary conversation

 

Why?

Because food is in a different stage of adoption

Climate science is largely accepted. Food as a solution is recognized, but not yet embedded.

 

What’s slowing progress?

Three forces show up again and again:

1. “Reasonable” narratives: Balanced diets. Consumer choice. Incremental change. They sound right but dilute urgency.

2. Latent polarization: Food touches identity, culture, livelihoods. Resistance is
there but not always visible.

3. Institutional inertia: Procurement systems are built to maintain the status quo. Even good ideas move slowly.

 

Why this moment matters

We’re entering a 5–7-year window where:

  • Evidence is strong
  • Early policy examples exist
  • Institutions are starting to engage

 

But nothing is locked in.

This is the inflection point.

What drives change?

Not one argument. Not one report.

But a sequence: 

  • Make the problem visible
  • Introduce practical solutions 
  • Inject strong, real-world evidence
  • Build social proof through ‘examples of what others are doing’
  • Reduce resistance through smart framing

 

When these align, something powerful happens:

Adoption crosses a tipping point and change accelerates.

 
The opportunity

Food policy may be the most underleveraged climate solution we have today.
Not because the evidence is weak. But because the system hasn’t caught up yet.

 
Final thought

We’re not early. We’re now where change can accelerate.

The next few years will be key to illustrating that food, along with transportation, is central to climate action.

 

  1.   Kuhn, Thomas S. The Copernican Revolution: Planetary Astronomy in the Development
    of Western Thought. Cambridge, MA: Harvard University Press, 1957

 

As a senior Montreal based leader in the energy sector, Brian has spearheaded business development, engineering teams, legal trade cases, and product innovation. He is a founding member of the Good Judgement Project, a prominent group in forecasting political and economic trends. Brian enjoys outdoor sports and hiking with his dogs in Vermont.